Test Bank Marketing 12th Edition Armstrong

Test Bank Marketing 12th Edition Armstrong

$55.00

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Test Bank Marketing 12th Edition Armstrong

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Product Description

Test Bank Marketing 12th Edition Armstrong

Table of Contents

1 Marketing
2 Company and Marketing Strategy
3 Analyzing the Marketing Environment
4 Managing Marketing Information to Gain Customer Insights
5 Understanding Consumer and Business Buyer Behavior
6 Customer-Driven Marketing Strategy
7 Products, Services, and Brands
8 New Product Development and Product Life-Cycle Strategies
9 Pricing
10 Marketing Channels
11 Retailing and Wholesaling
12 Engaging Consumers and Communicating Customer Value
13 Personal Selling and Sales Promotion
14 Direct, Online, Social Media, and Mobile Marketing
15 The Global Marketplace
16 Sustainable Marketing

Appendix 1 Company Cases
Appendix 2 Marketing Plan
Appendix 3 Marketing by the Numbers

Descriptions (We sell test banks and solutions manuals only)

Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing.This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value–creating it and capturing it–drives every effective marketing strategy. The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies.

My Marketing Lab for Marketing: An Introduction is a total learning package. My Marketing Lab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.

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